What Is Disruptive Technology?

Disruptive technology is an innovation that causes major change in the way consumers, businesses and industries operate. A disruptive technology has the potential to replace the existing systems or habits through its attributes that are measurable and superior.

In simple terms disruptive technology is a new technology that significantly changes the way an existing market or industry operates. Disruptive technologies are often initially met with resistance from incumbent businesses because they threaten to upend the status quo. However, over time, they can completely transform how an industry functions. Some examples of disruptive technologies include personal computers, online shopping, and ride-sharing apps.

Potential of Disruptive Technology

The potential of disruptive technology is often underestimated. This is because the technology itself is often misunderstood. Disruptive technology is not necessarily new or groundbreaking. Rather, it is technology that has the potential to disrupt an existing market or industry. This type of technology can be found in a number of industries, from transportation to healthcare. In many cases, disruptive technology is not initially adopted by the mainstream market. This is because it is often seen as too risky or unproven. However, over time, as the technology matures, it can gain mainstream adoption. This can lead to a number of benefits, including lower prices, improved quality, and increased competition. Disruptive technology has the potential to revolutionize an industry. It can make products and services better, faster, and more affordable. In some cases, it can even create entirely new markets.

Blockchain as an Example of Disruptive Technology

While blockchain is often associated with Bitcoin and other cryptocurrencies, the technology can have much broader applications. In fact, blockchain is an example of disruptive technology, which refers to a new technology that significantly changes the way that business is conducted.

Blockchain is a distributed database that allows for secure, transparent and tamper-proof transactions. The technology is particularly well-suited for financial transactions, but it can be used for a wide range of other applications as well.

One of the most important features of blockchain is that it is decentralized, which means that it is not controlled by any single entity. This has a number of advantages, including increased security and transparency.

Blockchain is still in its early stages of development and it remains to be seen how far the technology will spread. However, it has the potential to revolutionize a wide range of industries and we are only just beginning to see its potential applications.

Investing in Disruptive Technology

When considering an investment in a company that is developing a disruptive technology, it is important to do your research and to understand the risks involved. You should also keep in mind that these investments can be highly speculative and that there is no guarantee that the technology will be successful. With that said, investing in disruptive technology can be a great way to get in on the ground floor of an innovative new company. These investments can offer high potential rewards, but they also come with a higher degree of risk.

Examples of Disruptive Technology

While new technologies are being developed all the time, not all of them are disruptive. To be considered disruptive, a technology must meet certain criteria. First, it must be significantly different from existing technologies in the market. Second, it must be able to create a new market or significantly change an existing one. And finally, it must have the potential to displace established technologies or create new market leaders. Some specific examples of disruptive technology include:

3D Printing

While we don’t yet have matter replicators like seen on Star Trek, 3D printing is a good start. With the proper equipment, software, and raw material, we can “print” various objects. This chart shows how 3D printing use is rising and where it’s projected to go.



Since 3D printing lets people create what they need in-house, the technology could disrupt mass-production manufacturing and goods transportation.

5G and Improved Connectivity

Fifth-generation mobile connectivity is here, providing more incredible speed and higher quality video streaming. This increased speed will make remote working a more viable option because you have compatibility with previous versions of the protocols, higher global connectivity, more bandwidth and video capacity, tighter security controls, and more. There will be countless opportunities in this mobile networking field as it continues to grow and evolve.

 

Artificial Intelligence and Machine Learning

AI is already a big part of our lives, but it hasn’t reached its full potential in either capabilities or ubiquity. Although artificial intelligence is making significant inroads in the customer service industry, it still has a long way to go.

Artificial intelligence helps businesses understand the changing nature of human habits and behavior and better predict the next hot item. AI developments result in more sophisticated algorithms, aiding marketers to adapt to new markets and trends.

Thanks to these benefits, AI is a technological field that can explode into a multi million dollar industry.

Artificial intelligence and machine learning contribute significantly to automation and robotics, which leads us to:

·      Automation and Robotics

We’ve seen the rise of drones, self-driving trucks, and robots in the manufacturing sector, but this is just the beginning. There have already been gigabytes of text written about how robotics is a disruptive force in the workforce, replacing humans with cheaper, more reliable machines. It’s easy to find dire predictions of massive unemployment in the wake of a machine takeover. According to this article, over 120 million workers world-wide will need to be retrained over the next few years, owing to robots and AI.

While there will undoubtedly be some attrition in the labor force, the picture isn’t as bleak as the prophets of doom would have you believe. After all, greater numbers of robots and automated systems mean more professionals to program and maintain them. Those kinds of jobs pay more than simple assembly-line grunt work.

Our COVID-filled modern society and the unique demands demonstrate the potential usefulness of robots in administering care in assisted living situations, particularly for the elderly. Robots neither get sick nor spread infection, reducing risks for both the caregivers and their patients. Drones can handle contactless delivery of much-needed supplies such as medication.

·      Cyber Security Advances

Criminals practice their shady activities wherever people congregate, and since everyone’s online these days, we have cybercriminals to contend with. Even worse, cybercriminals have exploited the coronavirus crisis to their ends.

Fortunately, there are advances in cyber security to fight those threats. Because of advances in AI and machine learning, cyber security experts design better firewalls and intrusion detection tools.      

Cyber-criminals will be the ones feeling the results of advances in this disruptive technology, so that's not a bad thing.

·      Edge Computing

In the mainframe age, we had giant computers connected to “dumb” terminals. Eventually, this changed into the client-server model. Now, we have the cloud. As we have moved from model-to-model, a new one has emerged. 

Edge computing is already one of the most disruptive technologies in IT. At a basic level, it is an automated way to get nearer to the cloud-like compute power you need, with better latency issues. It’s not so much eliminating the cloud as it is bringing it closer to you.

Edge computing offers less latency, increased security, and greater bandwidth. As edge computing takes off, it will continue to disrupt the larger cloud providers or shift more control to the companies that become more adept at implementing it.

·      Virtual and Augmented Reality

When a user gets placed in a computer-generated environment, that’s virtual reality (VR). When the user wears a headset or glasses and has computer-generated images projected onto their field of vision, that’s augmented reality (AR). Together, they comprise the field of extended reality (XR).

Fields such as healthcare and education stand to benefit significantly from VR and AR. VR can conduct medical diagnoses and examinations. Overcrowded classrooms or situations where children need to learn at home (there’s that coronavirus again) can benefit from XR solutions, assuring that every student gets the education they need without risking infection from a global pandemic.

XR methods could possibly revolutionize (i.e., disrupt) currently established means of medical practice and education.

·      Headless Tech

No, this has nothing to do with decapitation. It describes technology that allows businesses to decouple their front-end user interface from their back-end ecommerce data solutions. If you tell your Amazon Alexa to purchase and ship you the latest Stephen King novel, you’re using headless tech.

Since 86 percent of business leaders surveyed report increasingly rising customer acquisition costs, the ecommerce world needs more innovative, cost-effective solutions that attract and retain new users. Headless tech can be that potential game-changer, providing would-be customers with a more engaging, less time-consuming shopping experience.

As this trend catches on, it will crush the entire ecommerce model, with businesses scrambling to incorporate headless tech or get left behind in the dust. Could headless tech make traditional ecommerce purchasing methods obsolete?

·      The Rise of “As-a-Service” Computing

This computing model has been with us for a while now. We have software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS). These cloud-based, on-demand platforms have revolutionized the IT world. For instance, why buy a physical copy of a video game or word processing utility when you can just get access to it via a cloud subscription? Or how about Zoom, which has rocketed to worldwide popularity thanks to the pandemic?

Providers that offer scalable cloud-based solutions are riding high these days, and the cost, convenience, and reliability make cloud solutions an attractive choice. As more “as a service” options become available in more industries, people and organizations will abandon the older computing methods in favor of this far superior delivery system.

·      The Work-From-Home Revolution

It’s funny how a worldwide pandemic has completely turned our lives upside-down and influenced our technological innovations and development. This is unsurprising, as warfare spurns more incredible technological advances, and we are arguably at war with this deadly contagion.

Businesses wanting to continue functioning during these trying times have set up infrastructure to allow better work-at-home capabilities. Advances in related technology, some of which we’ve already discussed, make working at home a viable, efficient option.

And it needn’t be an “all or nothing” proposition. Businesses can have their employees work mostly from home but have them doing their jobs in-house one or two days a week.

If a company’s employees work from home, the business has fewer infrastructure costs, making this a flexible, cost-effective strategy. The ongoing COVID-19 situation has shown how easy it is to work from home. Will more companies embrace this after the pandemic ends, citing cost-cutting measures? Are we seeing the end of the modern office space as we know it?

·      Voice-Activated Searches

Are we seeing the end of the user sitting at their laptop or phone, trying to type in a search on Google? More users are turning to voice-activated searches, asking their phones where the nearest pizza place is or where they can find a deal on novelty face masks.

As more people conduct these voice-activated searches from their cars, jogging track, or local cafe, digital marketers will have to rethink their approach to improving search engine optimization (SEO). Rather than just pulling out a few keywords, marketers will find themselves having to rely more on long-tail keywords.

 

 

There will be some interesting days ahead for digital marketers.

 


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