What Is Disruptive Technology? Disruptive technology is an innovation that causes major change in the way consumers, businesses and industries operate. A disruptive technology has the potential to replace the existing systems or habits through its attributes that are measurable and superior. In simple terms disruptive technology is a new technology that significantly changes the way an existing market or industry operates. Disruptive technologies are often initially met with resistance from incumbent businesses because they threaten to upend the status quo. However, over time, they can completely transform how an industry functions. Some examples of disruptive technologies include personal computers, online shopping, and ride-sharing apps. Potential of Disruptive Technology The potential of disruptive technology is often underestimated. This is because the technology itself is often misunderstood. Disruptive technology is not necessarily new or groundbreaking. Rather, it is tec...