How did you learn about your last purchase online and buy it? Chances are you must have found it on social media then purchased it on that same platform. This experience, which we are all too familiar with, is referred to as social commence. So what is social commerce and how is different from your REGULAR SOCIAL MEDIA MANAGEMENT process? Social commerce is the direct selling of products on social media. The entire shopping process – from product discovery to the checkout process – takes place on a social media platform. For shoppers, social commerce offers convenience. They can buy what interests them while they go about their usual browsing habits. For businesses, selling on social networks plays on impulse. This results in instant sales. Investopedia’s social commerce definition is that it is “the creation and posting of messages and interactive features that promote online sales and other ecommerce initiatives”. A business engaged in social commerce typica...
